Many people connect the word “love” to the month of February. That is probably due to the fact that Valentine’s Day is February 14th. The theme of “love” is found throughout the pages of Scripture and has been a recurring theme of countless books, movies and songs. Back in the 1990's, a Japanese company capitalized on that theme in a very unusual way. A woman named Satsuki Ohiwa founded a “rent a family” business. It appears that, due to the hyper-work pace of Japanese culture, a number of elderly people were being isolated from their families. The company founder stated, “What is common about our clients is that they are thirsty for human love.” What is the cost of this rented human love, you might ask? Would you believe that a lunch and several hours of visitation with your “rental family” cost over one thousand dollars!
Now, think about the priceless truth found in I Peter 1:18, 19 . It says, “For you know that it was not with perishable things such as silver or gold that you were redeemed from the empty way of life handed down to you from your forefather, but with the precious blood of Christ, a lamb without blemish or defect.” When it came to loving us, God didn’t market His love. He gave it unconditionally. Our Lord didn’t hire a “rent a redeemer” business when we needed a Savior. God is never too busy for us. He cares for us and loves us too much to neglect us. God proved His love for us and came from heaven to earth to show and offer us His unconditional love. His sacrificial love for us is the most underrated act of love in all eternal history. And, ironically, perhaps, it is the most unappreciated.